{"id":98984,"date":"2017-07-28T01:53:16","date_gmt":"2017-07-27T23:53:16","guid":{"rendered":"https:\/\/www.myza.co.za\/amy-meyer-head-of-content-cbr-marketing-solutions\/"},"modified":"2017-07-28T01:53:16","modified_gmt":"2017-07-27T23:53:16","slug":"amy-meyer-head-of-content-cbr-marketing-solutions","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/amy-meyer-head-of-content-cbr-marketing-solutions\/","title":{"rendered":"Amy Meyer \u2013 head of content, CBR Marketing Solutions"},"content":{"rendered":"

Amy Meyer \u2013 head of content, CBR Marketing Solutions<\/a>: <\/p>\n

\"Amy<\/p>\n

Amy Meyer Photo: Cindy Ellis<\/p>\n<\/div>\n

Companies wanting to make an impact in the digital space need to know their medium and know their audience \u2013 in equal measure. That\u2019s according to Head of Content for CBR Marketing Solutions, Amy Meyer, who says that, for every medium there must be a different strategy and a different approach, which goes for the different audiences as well. Understanding who you are speaking to and how you\u2019re speaking to them will make the difference between success and failure in a campaign.<\/p>\n

Amy joined the company in 2015, and as an avid writer, is loving the outlet she has to be creative, ideas-driven, and strategic, while having fun too. A Jo\u2019burg girl, Amy studied journalism at the University of Johannesburg, with philosophy as her second major. This had an impact on her future. \u201cI fell in love with the ethics side of philosophy and decided I wanted to write stuff that mattered.\u201d She joined an NGO, doing research and writing proposals for government and private clients, but the wheels turned slowly or not at all, and the job became very disheartening. After almost two years, she decided to explore a different path, falling comfortably and happily into her position at CBR Marketing Solutions.<\/p>\n

Particularly appealing for Amy is how the company sets itself apart from the rest: \u201cWhen we run a campaign for a client, it has the heart of our client in it. We entrench ourselves in our clients\u2019 businesses goals \u2013 we are partners.\u201d<\/p>\n

Specialising in digital marketing, CBR Marketing Solutions provides Amy with the welcomed challenge of writing for Social Media, search engine optimisation, AdWords, web and app design and development, multimedia, as well as above-the-line marketing.<\/p>\n

\u201cOur promise includes giving our best to every client and giving our best to each other. This makes all the difference in our day-to-day work lives. I love coming to work because my colleagues inspire and support me; we have fun together, and they\u2019re just a bunch of awesome people. The work is great \u2013 it\u2019s always different, exciting, and challenging \u2013 with fine-tuned strategizing essential for every campaign.\u201d Meyer adds that philosophy gave her a love of strategy because \u201cyou need a strategy to prove a point. You determine your end goal then determine how to reach it in the most optimal way. That\u2019s what marketing is about too.\u201d Meyer concedes that she never thought she would end up in marketing, but acknowledges that it is a perfect fit for her.<\/p>\n

Writing in the digital space is also a minefield that many copywriters don\u2019t get through unscathed. \u201cToo often, people write too academically and rigidly or too colloquially. It\u2019s important to adjust your writing to the medium and the audience for whom you are writing. You need to find your balance, and tweak your writing per brand and per medium. It\u2019s a constant challenge \u2013 and it makes the job all the more exciting.\u201d<\/p>\n

Meyer, who 30, lives with her partner and comes from a big family \u2013 \u201cI love coming from a big family\u201d. She describes herself as, among other things, \u201cquite a nerd\u201d who enjoys reading philosophy. \u201cSometimes when I face an issue, I might wonder what Aristotle would say about it \u2013 and then do some reading to work it out.\u201d Her reading has taken a backseat in recent weeks as she has been going through weekend training course on the digital user experience.<\/p>\n

Top of her bucket list is climbing Mount Kilimanjaro because \u201cWhen you get to the top of a mountain I don\u2019t think many feelings could compare!\u201d Apart from that, she has the travel bug and wants to travel \u201ceverywhere\u201d. Meyer is inspired by new ideas \u2013 hers or anyone else\u2019s \u2013 and being able to see things in a different way. Her father inspires her too; he\u2019s always full of new ideas.<\/p>\n

Whatever trajectory Meyer\u2019s life takes, words will always be at the core of it. To quote American Yehuda Berg, \u201cWords are singularly the most powerful force available to humanity. We can choose to use this force constructively with words of encouragement, or destructively use words of despair. Words have energy and power…\u201d<\/p>\n

For more information on CBR, go to www.cbrmarketing.co.za.<\/p>\n

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