{"id":99593,"date":"2017-08-09T00:53:34","date_gmt":"2017-08-08T22:53:34","guid":{"rendered":"http:\/\/www.myza.co.za\/more-than-56m-south-africans-see-milk-offers-hope-for-change\/"},"modified":"2017-08-09T00:53:34","modified_gmt":"2017-08-08T22:53:34","slug":"more-than-56m-south-africans-see-milk-offers-hope-for-change","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/more-than-56m-south-africans-see-milk-offers-hope-for-change\/","title":{"rendered":"More than 5,6m South Africans see Milk offers Hope for Change"},"content":{"rendered":"

More than 5,6m South Africans see Milk offers Hope for Change<\/a>: <\/p>\n

\"Feed<\/p>\n

Cheers raising milk for the Feed SA kids in Alexandra<\/p>\n<\/div>\n

Tetra Pak\u2019s annual Milk for Change campaign to raise awareness of the nutritional benefits of long life milk and donate portions of long life milk to children in underprivileged communities in partnership with non-profit Feed SA has already exceeded expectations as the campaign heads into its final 10 days.<\/p>\n

Milk for Change has already reached an audience of 5,66 million South Africans and delivered 140 000 servings as the push via the SMS line (\u201cMilk for Change\u201d to 40380) and i-Pay (via milkforchange.co.za) reaches its climax.<\/p>\n

\u201cWe raised 35 000 litres of long life milk,\u201d says Liesl Gruber, marketing director at Tetra Pak South Africa. \u201cAnd this campaign has already shown me that South Africans are a can-do nation. While the world and our own country are beset by technology-driven business disruption and economic uncertainty, ordinary people are getting on with looking after one another where it matters. We\u2019re proud to be playing a role in making a better future a reality for all South Africans, starting with the children.\u201d<\/p>\n

Milk for Change announced its intermediate success at an event in Alexandra to hand over collected milk to Feed SA on August 8, 2017.<\/p>\n

Genevieve Nathan, director of FEED SA, says: \u201cAs a non-profit, we cannot survive without the help of communities and corporates that help us get the tens of thousands of rands per month we need to give our kids the most important meal of the day \u2013 breakfast. We know that children cannot achieve their full academic potential, the key to their future success, without a nutritional, balanced breakfast, the most important meal of the day, which is why #MilkForChange resonates so strongly with our own vision. It is not easy growing up in Alexandra or being one of the nine million South Africans who don\u2019t get the food they need each day, but with the long life milk from the #MilkForChange campaign we can make sure it\u2019s not quite so hard.\u201d<\/p>\n

Tetra Pak South Africa MD, John Str\u00f6mblad, says: \u201cMilk for Change is an integral component of Tetra Pak\u2019s commitment to the cycle of innovation surrounding the sustainable benefits of milk. Tetra Pak\u2018s focus is on protecting what\u2019s good. The nutritional benefits of long life milk during the formative years of a child\u2019s life are crucial elements to protecting our futures by promoting sustainable education at grass roots level in our communities.\u201d<\/p>\n

\u201cWe introduced new mechanics this year,\u201d says Gruber. \u201cThe SMS lines made it easy for people to donate R20, i-Pay contributed to the success of EFT donations via the Web, and Spartan Truck Hire once more stepped in to assist delivering donated long life milk cartons to Feed SA\u2019s warehouse. Schools and corporates also brought in healthy donations considering the limited number we were able to get on board in a relatively short timeframe.<\/p>\n

\u201cWe also learned that schools are a crucial factor in the success of campaigns like this. School children are the conscience of our country, of the communities, they see through the clutter and strive to make a difference where it impacts most. Our message resonates strongly with them because we’re directly benefitting their peers.\u201d<\/p>\n

Tetra Pak is the world’s leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With more than 23,000 employees based in over 80 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, \u201cPROTECTS WHAT\u2019S GOOD\u2122,” reflects our vision to make food safe and available, everywhere.
More information about Tetra Pak is available at www.tetrapak.com<\/p>\n

 <\/p>\n

CLICK HERE to submit your press release to MyPR.co.za.<\/p>\n

More Info on More than 5,6m South Africans see Milk offers Hope for Change here:<\/strong> http:\/\/www.milkforchange.co.za
Twitter<\/strong>: https:\/\/twitter.com\/tetraPakSA
Facebook<\/strong>: https:\/\/facebook.com\/TetraPakSA<\/p>\n

Source:<\/strong> MyPR<\/a><\/small>
\n<\/p>\n

Submit your own Press Release<\/a> or get free content for your publication.<\/p>\n

Video – How to post your Press Release on MyPR:<\/strong>
\n