How to choose the right marketing influencer for your brand: The result of consumers spending more time is online influencer engagement being at an all-time high, says Fareez Joulay, chief innovation officer at Eclipse Communications. Joulay says that social platforms have more than 70% more time spent on the apps, while influencers have reported as much as a 76% increase in ‘Likes’ on sponsored Instagram posts.
Source: media update
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