Four things PR pros need to consider before hiring an influencer: PR professionals need to consider incorporating social media influencers in their strategies if they want to give their client’s the publicity they desire. However, when it comes to selecting the right influencer, there are a few things to keep in mind. Source: media update Submit your own Press Release … [Read more...] about Four things PR pros need to consider before hiring an influencer
influencer
How the influencer landscape is changing
How the influencer landscape is changing: As social media has become a part of everyday life and a key component of how many consumers and brands maintain relationships, we've seen maturity and sophistication emerge in the influencer space, says Mpumi Zondi, brand lead at Edelman Africa. Source: media update Submit your own Press Release or get free content for … [Read more...] about How the influencer landscape is changing
Positive Dialogue launches its influencer marketing business division
Positive Dialogue launches its influencer marketing business division: Positive Dialogue, a new-generation PR and communications agency in the DUKE Group of companies, has announced the launch of its specialist influencer marketing business division. It will be headed by influencer and content creator Natalie Roos. The division aims to offer its clients best-of-breed … [Read more...] about Positive Dialogue launches its influencer marketing business division
Four things PR pros need to consider when hiring a social media influencer
Four things PR pros need to consider when hiring a social media influencer: The use of influencers in your public relations strategy has the potential to improve brand interaction and increase traffic to your offerings. Here, media update’s Nakedi Phala dives into the nitty-gritty of choosing the right influencer for your PR campaign. Source: media update Submit your … [Read more...] about Four things PR pros need to consider when hiring a social media influencer
How to choose the right marketing influencer for your brand
How to choose the right marketing influencer for your brand: The result of consumers spending more time is online influencer engagement being at an all-time high, says Fareez Joulay, chief innovation officer at Eclipse Communications. Joulay says that social platforms have more than 70% more time spent on the apps, while influencers have reported as much as a 76% increase … [Read more...] about How to choose the right marketing influencer for your brand
