Marketing on the next frontier: a Q&A with C2C Labs’ Johan Walters: Augmented reality (AR) and virtual reality (VR) have been described as the new Wild West for marketers. C2C Labs, recently formed from new media agency Digital Narrative teaming up with digital marketing agency Clicks2Customers, is braving this untamed frontier. media update asked Johan Walters, the digital marketing specialist heading up C2C Labs, how they’re employing the technology.
Source: Media Update
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