Programmatic video – the real-time future of visual brand storytelling has arrived: The revolution of the future may continue to be televised, but more and more consumers will be watching it unfold on their mobile devices rather than on their TVs. As marketers, we need to be preparing ourselves for a profound shift in consumer behaviour as our customers stream more video and watch less linear television. So says Andre Steenekamp, CEO of 25AM.
Source: Media Update
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