Ad tech leaders collaborate to establish new programmatic DOOH standards: Six leading digital-out-of-home (DOOH) technology platforms have announced that they are coming together to bring standardisation to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward. Source: media update Submit your own Press Release or get free content for your … [Read more...] about Ad tech leaders collaborate to establish new programmatic DOOH standards
programmatic
The Spacestation – First African Publisher to Offer Programmatic Page Takeovers
The Spacestation – First African Publisher to Offer Programmatic Page Takeovers: The SpaceStation is the first publisher in Africa to offer page takeovers and transitional ads (between the page ads) programmatically. “We approached DoubleClick a few months ago to discuss how we can make our page takeovers available programmatically; and when they began testing Programmatic … [Read more...] about The Spacestation – First African Publisher to Offer Programmatic Page Takeovers
Programmatic video – the real-time future of visual brand storytelling has arrived
Programmatic video – the real-time future of visual brand storytelling has arrived: The revolution of the future may continue to be televised, but more and more consumers will be watching it unfold on their mobile devices rather than on their TVs. As marketers, we need to be preparing ourselves for a profound shift in consumer behaviour as our customers stream more video and … [Read more...] about Programmatic video – the real-time future of visual brand storytelling has arrived
Is programmatic buying the future of advertising?
Programmatic buying is changing the way digital advertising is bought and sold by platforms, brands and advertisers online, but what is it and why has it taken the digital advertising world by storm in the space of a few years? Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free … [Read more...] about Is programmatic buying the future of advertising?
