So many people these days find it easier to use social platforms as a means of marketing their businesses, products, services or themselves. The truth is they are actually causing more harm then any good.
2 Reasons Why:
- Putting your content (news, articles, photos etc) exclusively on a social platform like Facebook is a bad idea as that content then effectively belongs to Facebook and not you.
- Content on social platforms die out quickly unless it’s kept “alive” by participating users and thus search engines will quickly loose track of it.
Instead of trying to drive people to a fanpage or twitter page, drive them to your website. If you have your own domain and hosting space any content you add belongs to YOU. Now you can take the links to that content and share them, in doing so you drive people to your website where they can get more information.
Let’s look at a quick example:
I run a small Drum and Bass related website. I have a Facebook page, and twitter but all my content only gets posted on the website, from there on it gets sent and shared to various social platforms.
Take a look at this page, You will notice that at the top of the article there is a Facebook “Like” button and at the button of the article various ways to share the article to other social platforms… like twitter. This way I send readers back to my site where they can see and read more.
The primary goal is to send readers to the SOURCE… Your website.
