How to make money in media without advertising: Making money in media is tough, and doing it without advertising is almost impossible … Or, is it? media update’s Aisling McCarthy takes a look at three ways for media houses to turn a profit without having to sell ad space. Source: media update Submit your own Press Release or get free content for your … [Read more...] about How to make money in media without advertising
Advertising
VMLY&R SA wins full Vodacom advertising account
VMLY&R SA wins full Vodacom advertising account: VMLY&R South Africa has announced that it has been successful in landing the full Vodacom advertising account. The pitch took less than two months to complete. The remit includes through the line advertising for all business units within Vodacom, as well as the master brand. Source: media update Submit your own … [Read more...] about VMLY&R SA wins full Vodacom advertising account
A glimpse into the future of advertising with Stephan Czypionka
A glimpse into the future of advertising with Stephan Czypionka: What does the future of advertising look like? One of the leading reasons why advertising campaigns have transformed over the past few decades is due to technological development. This is because it plays a huge role in expanding the field of marketing, offering a convenient way for brands to run ad campaigns and … [Read more...] about A glimpse into the future of advertising with Stephan Czypionka
Tractor Outdoor’s SME advertising fund assists Naturals Beauty
Tractor Outdoor's SME advertising fund assists Naturals Beauty: Tractor Outdoor launched its SME advertising fund in early 2020 with the intention of supporting businesses that were hardest hit by the pandemic. The company has given feedback on how its fund has assisted family-owned business Naturals Beauty. Source: media update Submit your own Press Release or get free … [Read more...] about Tractor Outdoor’s SME advertising fund assists Naturals Beauty
DMEXCO survey on advertising spending sees budgets reduced in 2021
DMEXCO survey on advertising spending sees budgets reduced in 2021: DMEXCO has released the main findings from a representative online survey that it commissioned, which was conducted by Civey. The survey focuses on the fields of communication, marketing and advertising in 2021. Source: media update Submit your own Press Release or get free content for your … [Read more...] about DMEXCO survey on advertising spending sees budgets reduced in 2021