Ogilvy & Mather win numerous awards at Advertising Practitioners Awards: Ogilvy & Mather Africa won 20 awards at the Advertising Practitioners Awards (APA), including two of the top Grand Prix prizes. Source: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South African targeted content and press … [Read more...] about Ogilvy & Mather win numerous awards at Advertising Practitioners Awards
Advertising
The real reason marketers need advertising
The real reason marketers need advertising: SPARK Media recently hosted Dr Nicole Hartnett, marketing scientist and senior research associate with the Ehrenberg-Bass Institute (EBI) for marketing science. She addressed marketers, media strategists and planners, discussing “the real reason why marketers need advertising”. Source: Media Update Submit your own Press … [Read more...] about The real reason marketers need advertising
Navigating the new advertising landscape
Navigating the new advertising landscape: With millions of people walking around with their heads down looking at their screens and fast-forwarding through ad breaks on TV, it’s no surprise there’s a major shift from traditional to digital advertising, says managing director of visual solutions provider Greatstock, Margi Sheard. Source: Media Update Submit your own Press … [Read more...] about Navigating the new advertising landscape
CNBC Africa unveils new advertising industry series
CNBC Africa unveils new advertising industry series: CNBC Africa has unveiled its latest content series: Marketing.Media.Money. Airing as a 30-minute, monthly television feature with companion digital and social content, the series will navigate the global advertising industry through the eyes of senior marketers who are driving its evolution. Source: Media … [Read more...] about CNBC Africa unveils new advertising industry series
Traditional publishing and digital advertising: a crossroads and a new frontier
Traditional publishing and digital advertising: a crossroads and a new frontier: At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, our audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media … [Read more...] about Traditional publishing and digital advertising: a crossroads and a new frontier
