Pfizer names MediaCom Beyond Advertising SA as its digital agency of choice: Pfizer, one of the world’s premier biopharmaceutical companies, has appointed MediaCom’s content division, Mediacom Beyond Advertising, as its digital agency for South Africa. Source: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) … [Read more...] about Pfizer names MediaCom Beyond Advertising SA as its digital agency of choice
Advertising
Stronger oversight may protect South Africans from misleading advertising | The Conversation
Stronger oversight may protect South Africans from misleading advertising: ShutterstockSouth Africa has an effective and functioning advertising self-regulator. But it doesn’t always work as it should. The self-regulatory regime in place cannot do enough to protect consumers because it is based on the willing cooperation of advertisers. The … [Read more...] about Stronger oversight may protect South Africans from misleading advertising | The Conversation
Lisa Currey: A 20 year journey to becoming an advertising guru
Lisa Currey: A 20 year journey to becoming an advertising guru: Women’s Month is here, and what better way to celebrate women than to look at some of the greats of the marketing and advertising industry. One such woman is Lisa Currey. Her journey began more than 20 years ago when she studied graphic design, which led her to great things. One of which was starting her own ad … [Read more...] about Lisa Currey: A 20 year journey to becoming an advertising guru
Accenture Interactive’s Emma Carpenter on Cannes Lions and women in advertising
Accenture Interactive’s Emma Carpenter on Cannes Lions and women in advertising: Emma Carpenter, creative director at Accenture Interactive, was recently invited to be one of the judges on the mobile jury of the 2016 Cannes Lions, and is also one of the few female creative directors within the local industry. Carpenter speaks about being involved with the Cannes Lions and the … [Read more...] about Accenture Interactive’s Emma Carpenter on Cannes Lions and women in advertising
Neuromarketing: The growing advertising brain science
Neuromarketing: The growing advertising brain science: All of our actions are governed by a complex array of emotions and thought processes which, for a long time, scientists have gradually been unravelling. Applying these biological and social sciences to the study of consumer behaviour and responses to advertising stimuli is a relatively recent advancement that has spawned a … [Read more...] about Neuromarketing: The growing advertising brain science
