+27 Advertising takes the lead on SA Guide-Dogs Association: We live in a complex world. One fraught with many complicated issues and difficulties to solve. As advertising agencies, we find ourselves in a unique position as problem solvers and game changers, and need only take time to reflect on the impact we have on the world around us daily. Source: Media … [Read more...] about +27 Advertising takes the lead on SA Guide-Dogs Association
Advertising
The SpaceStation now offers in-stream mobile advertising
The SpaceStation now offers in-stream mobile advertising: In a pioneering move The SpaceStation has become the first South African digital media sales company to offer in-stream mobile advertising as part of its already extensive standard and rich media mobile product offering. Source: Media Update Submit your own Press Release or get free content for your … [Read more...] about The SpaceStation now offers in-stream mobile advertising
Outdoor advertising in South Africa now has reliable measurement data
Assessing the reach of out of home (OOH) advertising has always posed enormous challenges, but the industry now has a powerful new toolkit. It was the vision of a joint industry committee, the Out of Home Measurement Council (OMC), to produce consolidated research utilising cutting edge technology to better equip media agencies. A vision they have now achieved. Read more … [Read more...] about Outdoor advertising in South Africa now has reliable measurement data
Are over 50s ignored by the advertising industry?
From smart phones to hair products to alcohol, advertisers appear to greatly favour younger consumers over older ones. However, is this belief accurate and if so, are advertisers missing a trick by focusing more on the young than looking at the possibilities offered by those over 50? Read more on: Media Update Submit your own Press Release or get free content for your … [Read more...] about Are over 50s ignored by the advertising industry?
Hamiltons Advertising move to bigger and better office space
Hamiltons Advertising’s brand new home is a 700m2 space, located in Tygervalley. The new office is a showcase of the agency’s dominant skills. Reminiscent of the strong creativity that they employ with the in-store design of their biggest client, Food Lover’s Market and Freshstop, the space is a celebration of innovation, creativity and functionality. Read more on: Media … [Read more...] about Hamiltons Advertising move to bigger and better office space
