Brand inc rethink, reimagine, and reposition as an integrated communications agency: Integrated communications has, at its core, emotion-driven content that ignites a brand’s story. The best brands are emotional. They inspire trust and loyalty from consumers as they journey through life. The most powerful position for any brand is to be invited to join that ride. Source: Media … [Read more...] about Brand inc rethink, reimagine, and reposition as an integrated communications agency
Brand
Local consumers reveal some ‘seriously South African’ brand allegiances
Local consumers reveal some ‘seriously South African’ brand allegiances: Home grown brands maintain a powerful hold over local consumers, with a brand’s country of origin cited as equally important - or even more important - than other purchasing criteria such as price and quality in a new Nielsen Global Brand Origin report on local versus global brands. Source: Media … [Read more...] about Local consumers reveal some ‘seriously South African’ brand allegiances
Doritos named Coolest Snack Brand
Doritos named Coolest Snack Brand: Doritos scooped the Coolest Snack Brand accolade at the Sunday Times Generation Next Awards for the 12th consecutive time since the survey was launched in 2004. The awards ceremony was held on Friday, 10 June at the Sandton Convention Centre, Pavillion. Source: Media Update Submit your own Press Release or get free content for your … [Read more...] about Doritos named Coolest Snack Brand
The Psychology of Buying: Owning brand property (Part 3)
The Psychology of Buying: Owning brand property (Part 3): Brands that successfully step into the ownership of its brand property reap rewards beyond purchase and campaigns, and can develop lasting relationships with its consumers. So says Andrew MacKenzie and Neil Hart, MD and CEO of Boomtown respectfully. Source: Media Update Submit your own Press Release or get free … [Read more...] about The Psychology of Buying: Owning brand property (Part 3)
South Africa’s oldest cycle shop celebrates its 84th year by stocking French brand, Lapierre bikes
Jowetts Wally and Ingrid Flint Photo: Quick Pix PIETERMARITZBURG, KWAZULU-NATAL, 16 MAY 2016 – Jowetts Cycles, based in Pietermaritzburg, is celebrating its 84th year in the cycling trade this year. It is South Africa’s oldest and arguably the most well-known cycling shop in KwaZulu-Natal. How does the oldest cycle brand celebrate this auspicious occasion? By adding one … [Read more...] about South Africa’s oldest cycle shop celebrates its 84th year by stocking French brand, Lapierre bikes
