Six things brands need to know about podcasts: The podcast medium has matured and reached that phase in its adoption cycle where brands have begun to notice its potential, says Jon Savage, director at InBroadcasting, a division of HaveYouHeard. Savage says that what brands need to know, however, is that podcasting is a very different game from others they have played … [Read more...] about Six things brands need to know about podcasts
Brands
Three reasons why brands should support competitors
Three reasons why brands should support competitors: Supporting your competitors as a brand in the marketing industry is vital if you want to succeed in the current economic climate. Now, this doesn’t mean you should give your strategies away. When it comes down to it, it’s all about reaping the benefits of good sportsmanship. Here’s why. Source: media … [Read more...] about Three reasons why brands should support competitors
Sekela Hospitality Support Programme supports food service brands
Sekela Hospitality Support Programme supports food service brands: Marvello and Meadowland (under Siqalo Foods) have partnered with RCL FOODS, Your Food Partners and Bidfood to launch the Sekela Hospitality Support Programme. The initiative aims to bring some relief and lift the spirits of business owners within the hospitality industry and professional food service … [Read more...] about Sekela Hospitality Support Programme supports food service brands
Wavemaker SA bags Tiger Brands media account
Wavemaker SA bags Tiger Brands media account: Wavemaker has announced that it has been appointed by Tiger Brands, a leading South African fast-moving consumer goods company, to handle the account in main markets South Africa and in Nigeria, South Sudan, Angola, Mozambique, Zambia, Malawi, Kenya, Ghana and Botswana. Source: media update Submit your own Press Release or get … [Read more...] about Wavemaker SA bags Tiger Brands media account
Survey shows more focus on social good amongst brands
Survey shows more focus on social good amongst brands: The World Media Group, a strategic alliance of the world's leading media brands, has released its annual report, What's Next for Content-Led Marketing? The survey, which questioned key influencers across advertisers, agencies, media brands and consultancies, explored the impact of the pandemic on advertising and how brands … [Read more...] about Survey shows more focus on social good amongst brands
