Empathising with customers will help brands thrive in 2021: The pandemic and its economic fallout have changed our world for good. Consumers are reassessing their needs and values, adapting their behaviours and adjusting how they make decisions, says Virginia Alvarez, head of cognitive intelligence practice at EMEA at Acceleration, a Wunderman Thompson Company. Source: … [Read more...] about Empathising with customers will help brands thrive in 2021
Brands
SA News: Famous Brands’ mainstream sales down 28.6% as a result of Covid-19 restrictions
Famous Brands' mainstream sales down 28.6% as a result of Covid-19 restrictions: JSE-listed branded food services business Famous Brands reports that early 2020 Covid-19 lockdowns in South Africa impacted its franchise, master license and company-owned restaurant business, with ... Source: "South Africa" - BingNews … [Read more...] about SA News: Famous Brands’ mainstream sales down 28.6% as a result of Covid-19 restrictions
RAPT Creative creates digital campaigns for three HEINEKEN SA brands
RAPT Creative creates digital campaigns for three HEINEKEN SA brands: RAPT Creative, a strategic and executional through-the-line agency, has indicated that it has been charged with creating digital campaigns HEINEKEN South Africa brands Strongbow Cider, Windhoek Beer and Fox Dry Cider. The account win followed RAPT's successful campaigns that it had already developed … [Read more...] about RAPT Creative creates digital campaigns for three HEINEKEN SA brands
Three benefits of social media for brands
Three benefits of social media for brands: More than just a novelty, social media allows users to effectively create and distribute content to their customers. You might be wondering: What are the benefits? media update's Pamela Manzenze takes a look. Source: media update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides … [Read more...] about Three benefits of social media for brands
Four ways CRM helps brands create the best marketing campaigns
Four ways CRM helps brands create the best marketing campaigns: Are you looking to improve your marketing campaign success? Then you have to consider an extremely personalised customer relationship management system. This will help you create a great customer experience and strengthen consumer relationships. Source: media update Submit your own Press Release or get free … [Read more...] about Four ways CRM helps brands create the best marketing campaigns
