Information is king – for consumers, retailers, and brands | MyPR.co.za: MyPR: Information is king – for consumers, retailers, and brands: Andrew Weinberg, CEO, 2Engage The 2020 South African Loyalty Awards highlighted the increasing value of targeted information in the retail space for all stakeholders – consumers, retailers and brands – with competition criteria measuring … [Read more...] about Information is king – for consumers, retailers, and brands | MyPR.co.za
Brands
How to refine your brand’s social media presence
How to refine your brand’s social media presence: Your social media presence is an essential part of your brand. This is because it is becoming nearly impossible to connect, engage or build consumer relationships without it. media update's Pamela Manzenze takes you through the five pivotal ways to buff up your social media presence. Source: media update Submit your own … [Read more...] about How to refine your brand’s social media presence
What Instagram’s ‘keyword search’ update means for brands
What Instagram’s ‘keyword search’ update means for brands: Instagram has finally updated its ‘keyword search’ feature on the platform! This update means that posts can now be discovered without having a keyword listed as a hashtag or account name. Life-changing, no? Source: media update Submit your own Press Release or get free content for your publication. My … [Read more...] about What Instagram’s ‘keyword search’ update means for brands
Why your brand’s holiday ads should be heartfelt in 2020
Why your brand’s holiday ads should be heartfelt in 2020: Heartfelt holiday ads are a must in 2020 if you want to reach a wider audience and ensure that your brand makes an emotional impact on your consumers. media update’s Talisa Jansen van Rensburg takes a look at three reasons why emotional content is a must this holiday season. Source: media update Submit your own … [Read more...] about Why your brand’s holiday ads should be heartfelt in 2020
Data analysis and its role in brands’ digital stories
Data analysis and its role in brands' digital stories: Data has played a crucial role in the emergence and evolution of digital marketing; it is the fuel that drives the engine of digital marketing, says Sizwe Dlamini, head of commercial at Idea Hive, a digital specialist agency in Johannesburg. Dlamini says, however, the quality of data you have and what you infer … [Read more...] about Data analysis and its role in brands’ digital stories
