The Estée Lauder Companies Partners with Jumia Online Retailer to Provide Clinique, Estée Lauder and Aramis Brands to Nigerian Consumers: The Estée Lauder Companies (www.ELcompanies.com) has partnered with Jumia (www.Jumia.com.ng) the leading online retailer in Nigeria to launch for the first time three of the Company’s brands – Clinique, Estée Lauder … [Read more...] about The Estée Lauder Companies Partners with Jumia Online Retailer to Provide Clinique, Estée Lauder and Aramis Brands to Nigerian Consumers
Consumers
Brand activation fosters engagement and inspires consumers to act
Brand activation fosters engagement and inspires consumers to act: Brand activators in action Brand activation is the physical manifestation of storytelling that combines personal interaction with visual narrative. Once the context, format and setting is determined focus on the mechanics of bringing the brand to ‘life’ and encouraging the target market to engage and interact … [Read more...] about Brand activation fosters engagement and inspires consumers to act
Recalculating tariff not in consumer’s best interests, says Nersa
Recalculating tariff not in consumer's best interests, says Nersa: Nersa will be applying for leave to appeal the court’s decision to set aside the 9.4% tariff hike. ...... Source: WN.com - Southafrica News State's appeal against Pistorius sentence without merit - defence: Pistorius’s legal team says the State's appeal is an insult to Judge Thokozile Masipa’s … [Read more...] about Recalculating tariff not in consumer’s best interests, says Nersa
Roving main market consumers are driven by experiences
Roving main market consumers are driven by experiences: South Africa has an extensive public transport system that carries hundreds of thousands of commuters from their residences in ‘eKasi’ (townships) to economic hubs in major cities. According to the latest statistics published by Arrive Alive[1], the taxi service industry occupies 65% of the public transport system. A … [Read more...] about Roving main market consumers are driven by experiences
If food labels aren’t simple, consumers may ignore them | The Conversation
If food labels aren’t simple, consumers may ignore them: ShutterstockConsumers gather information about food from a variety of sources including their families, the media and through education. But another way that they can get the information is through food and nutrition labels. Nutrition labelling refers to the section on food labels that declares nutrient content. This … [Read more...] about If food labels aren’t simple, consumers may ignore them | The Conversation
