Local consumers reveal some ‘seriously South African’ brand allegiances: Home grown brands maintain a powerful hold over local consumers, with a brand’s country of origin cited as equally important - or even more important - than other purchasing criteria such as price and quality in a new Nielsen Global Brand Origin report on local versus global brands. Source: Media … [Read more...] about Local consumers reveal some ‘seriously South African’ brand allegiances
Consumers
Consumers could pay for underperformance of Eskom mines
Johannesburg – South African electricity users could soon pay the price for the alleged under performance of coal mines supplying coal to Eskom. Eskom’s Regulatory Clearing Account (RCA) application to the National Energy Regulator of South Africa (Nersa) includes R2bn which the power utility said was for “coal burn”. Eskom senior general manager for primary […] The … [Read more...] about Consumers could pay for underperformance of Eskom mines
Understanding the consumers of tomorrow – X, Y, and Z
X and Y, commonly known as chromosomes, determine the sex of a child. But for marketers, X and Y are consumers, says Institute of Marketing Management director Helen McIntee. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South African targeted content and press releases for on and … [Read more...] about Understanding the consumers of tomorrow – X, Y, and Z
Consumers happier to share data with open and honest brands |MyPE
Consumers in SA are more likely to share their data with open and honest brands, says Charles Stretch, MD of Port Elizabeth based bulk SMS provider SMSPortal. Data privacy has been a hot topic since the discussion and introduction of the Protection of Personal Information (POPI) Act but no one could have predicted the impact […] MyPE Read more on MyPE. Join the … [Read more...] about Consumers happier to share data with open and honest brands |MyPE
