Inclusive design is transforming the customer journey: Embracing inclusive design is a pathway to innovation that organisations ignore at their own peril, says Reynhardt Uys, chief experience officer at the Immersion Group. Uys says that unlike before and as Covid-19 has accelerated the digital world, inclusive design has now moved up the list of priorities for many … [Read more...] about Inclusive design is transforming the customer journey
Customer
Great customer experiences can be manufactured
Great customer experiences can be manufactured: Most businesses understand the importance of customer experience by now, says Brent Haumann, managing director at Striata Africa. Haumann says they know that providing a great customer experience can help their organisation stand out from competitors while fostering loyalty and trust. Source: media update Submit your own … [Read more...] about Great customer experiences can be manufactured
Striking the balance between customer privacy and intimacy
Striking the balance between customer privacy and intimacy: While the role of the marketing department appears to have evolved significantly over the past few years, it is still fundamentally about building relationships, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that with the rise of social media and other digital platforms, relationships are now … [Read more...] about Striking the balance between customer privacy and intimacy
Transform everyday transactional customer communication to drive profits | MyPR.co.za
Transform everyday transactional customer communication to drive profits | MyPR.co.za: MyPR: Transform everyday transactional customer communication to drive profits: Today’s innovative digital on-demand, production inkjet printer technology, featuring workflow automation and a high degree of personalisation, makes combining transactional data with promotional messaging so … [Read more...] about Transform everyday transactional customer communication to drive profits | MyPR.co.za
A trust-defined customer experience journey will dominate in 2021
A trust-defined customer experience journey will dominate in 2021: Gaining brand trust has taken on a much deeper meaning since the Covid-19 pandemic ordeal, as companies could provide evidence of their legitimate concern for customers, says the Immersion Group team. They add that the Covid-19 pandemic has birthed a renewed need for brand trust. Source: media … [Read more...] about A trust-defined customer experience journey will dominate in 2021
