Seven shopper behaviour trends and what they mean for marketers: These holidays will most likely look different to the previous years, with the pandemic having changed expectations and behaviours, says Elizma Nolte, regional marketing manager for sub-Saharan Africa at Facebook. Nolte says that while people will still celebrate and share gifts, the ways in which they will … [Read more...] about Seven shopper behaviour trends and what they mean for marketers
marketers
Marketers, here’s why consumers don’t trust you
Marketers, here’s why consumers don't trust you: Consumer trust is not easy to come by, and years of deceptive and questionable marketing tactics has left a bad taste in customers’ mouths. 2020 has seen a shift in the industry, where buyers support more trustworthy and socially-conscious brands — and it’s time that marketers take note! Source: media … [Read more...] about Marketers, here’s why consumers don’t trust you
Marketers, the time for live events is now
Marketers, the time for live events is now: Live events are a great way for consumers to connect with your brand in a more sentimental way. This is because they’ll be able to gather more insight into what your agency is all about and get up close and personal with your products or services. Source: media update Submit your own Press Release or get free content for your … [Read more...] about Marketers, the time for live events is now
Why keeping up with the digital revolution is key for marketers
Why keeping up with the digital revolution is key for marketers: By Johanna McDowell Partner at Scopen Africa and CEO of the Independent Agency Search & Selection Company (Pty) Ltd Digital is at the forefront of all businesses worldwide, but the methodologies and platforms change so frequently that it’s difficult to master. Agencies in particular find it a struggle to keep … [Read more...] about Why keeping up with the digital revolution is key for marketers
How marketers target poor illiterate people with unhealthy food ads | The Conversation
How marketers target poor illiterate people with unhealthy food ads: Consumers aren't always given honest nutritional information. ReutersFood advertising strongly influences the eating choices of adults, adolescents and children alike. But TV and magazine adverts often carry misleading health and nutrition claims. Advertisers use persuasive techniques to entice … [Read more...] about How marketers target poor illiterate people with unhealthy food ads | The Conversation
