Marketers and brands need to adapt to the digital world customers already live in: In a connected world, marketers have more opportunities than ever to reach consumers and deliver marketing approaches that take advantage of those opportunities. At the Kantar TNS Integrated Marketing Forum, what consumers do in this world, and how marketing departments can best take advantage of … [Read more...] about Marketers and brands need to adapt to the digital world customers already live in
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The real reason marketers need advertising
The real reason marketers need advertising: SPARK Media recently hosted Dr Nicole Hartnett, marketing scientist and senior research associate with the Ehrenberg-Bass Institute (EBI) for marketing science. She addressed marketers, media strategists and planners, discussing “the real reason why marketers need advertising”. Source: Media Update Submit your own Press … [Read more...] about The real reason marketers need advertising
Lightstone Explore launches geodemographic segmentation tool for marketers
Lightstone Explore launches geodemographic segmentation tool for marketers: Lightstone Explore (LE) has officially launched Kaleidoscope, a geodemographic segmentation tool. Kaleidoscope will aid marketers and customer relationship managers in better understanding their customer base, and in identifying where to find more customers of the right target market for their products … [Read more...] about Lightstone Explore launches geodemographic segmentation tool for marketers
Digital gives marketers a sporting chance
Digital gives marketers a sporting chance: It’s no secret that sport never sleeps. At any one time, there is a sporting event happening with vast audiences engaged in the action and conversation. So says Deseré Orrill, managing director of HoneyKome and CMO of the Ole! Media Group. Source: Media Update Submit your own Press Release or get free content for your … [Read more...] about Digital gives marketers a sporting chance
Zinto mentors aspiring marketers at ‘Tuks’
Zinto mentors aspiring marketers at ‘Tuks’: Jolanda Payne of Zinto Marketing Group The Faculty of Economic and Management Sciences at the University of Pretoria (‘Tuks’) recently invited the Zinto Marketing Group (Zinto) as guest speaker to address young marketing enthusiasts studying Honours in BCom Marketing Management. Part of the curriculum requires learners to organise an … [Read more...] about Zinto mentors aspiring marketers at ‘Tuks’
