What can marketers learn from Game Of Thrones?: Game of Thrones has captured the imagination of millions of people around the world for a number of reasons. They’re hooked because the series has reinvented the rules for the fantasy genre as well as television storytelling. So says Harsha Prag, brand associate director at Added Value. Source: Media Update Submit your own … [Read more...] about What can marketers learn from Game Of Thrones?
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The POPI Act: a breakdown for marketers
The POPI Act: a breakdown for marketers: In the age of big data, personal information is valuable and can be easily exploited, therefore, there is a need for it to be protected under the law. South Africa’s Protection of Personal Information (POPI) Act serves to do just that, and will be coming into effect soon. We asked Nicholas Hall, an associate at corporate law firm … [Read more...] about The POPI Act: a breakdown for marketers
Five lessons marketers can learn from Pokémon GO
Five lessons marketers can learn from Pokémon GO: You can’t set foot outside at the moment without literally bumping into someone glued to their phones. They’re not watching videos or sending texts, as you might have thought last week. So says Michelle Jones, head of content at Rogerwilco. Source: Media Update Submit your own Press Release or get free content for your … [Read more...] about Five lessons marketers can learn from Pokémon GO
Procurement, now an integral part of business growth for marketers and agencies
Procurement, now an integral part of business growth for marketers and agencies: Many agencies working on major accounts in the advertising, marketing and communications industry are now having to deal with more procurement within South Africa’s major corporations, a reality which has become increasingly important in winning over corporate and government clients, so … [Read more...] about Procurement, now an integral part of business growth for marketers and agencies
Marketers need to care about millennials
Love them or hate them, marketers need to think about millennials. This demographic is a key consumer segment in South Africa. They have the decision making and purchasing power and marketers need to appeal to that. This is why it’s important to understand millennials, says Michelle Jones, head of Content at Rogerwilco. Read more on: Media Update Submit your own … [Read more...] about Marketers need to care about millennials
