There’s no shortage of digital agencies, so what sets one apart from the other? Whether its swanky offices, multiple awards or a great portfolio, MediaVision wanted to find out what influences the decision when choosing one to hire. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free … [Read more...] about How marketers really choose a digital agency
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Are South African marketers missing out on the micro-moment opportunity? Part 1
Most South African marketers understand that smartphones are reshaping their customers’ behaviour by offering personalised services and information wherever they are. Bianca Quinn-Diavastos, head of business solutions and strategy at 25AM, asks if we are doing enough to capitalise on the real-time opportunities that they provide to interact with customers at that moment of … [Read more...] about Are South African marketers missing out on the micro-moment opportunity? Part 1
Agency pitching made easy for marketers
The Independent Agency Search & Selection (IAS) remains committed to provide the ultimate pitching experience for marketers and their potential agencies. So says Johanna McDowell, managing director of the IAS. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South African … [Read more...] about Agency pitching made easy for marketers
IAS announces longlisting service for marketers
The Independent Agency Search and Selection (IAS) Company announces its launch of an innovative service to marketers and procurement officials which consists of a qualified list of agencies who could meet a brief. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South African targeted … [Read more...] about IAS announces longlisting service for marketers
Social media: the land of opportunity for brands and marketers
Social media is the land of opportunity for brands. Marketers know more about their customers than ever before, but with opportunity comes risk, demanding a nuanced approach to digital marketing and the social media space. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South … [Read more...] about Social media: the land of opportunity for brands and marketers