IAB SA appoints the Digital Content Marketing Committee: IAB South Africa has announced the appointment of the Digital Content Marketing Committee. The committee is led by Sarah Browning-de Villiers and follows a process of nomination of industry leaders representing advertisers, agencies, publishers and media specialists. Source: media update Submit your own Press … [Read more...] about IAB SA appoints the Digital Content Marketing Committee
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Positive Dialogue launches its influencer marketing business division
Positive Dialogue launches its influencer marketing business division: Positive Dialogue, a new-generation PR and communications agency in the DUKE Group of companies, has announced the launch of its specialist influencer marketing business division. It will be headed by influencer and content creator Natalie Roos. The division aims to offer its clients best-of-breed … [Read more...] about Positive Dialogue launches its influencer marketing business division
Three ways Checkers is keeping its marketing green
Three ways Checkers is keeping its marketing green: Checkers is well aware of the importance of being environmentally friendly and ensuring that its marketing tactics focus on keeping it green. The reason for this is because consumers, globally, are more concerned about the environment than ever before — they want to know that the companies they support are doing good for … [Read more...] about Three ways Checkers is keeping its marketing green
Three brands that got email marketing right
Three brands that got email marketing right: Email marketing has emerged as a popular and effective tool that marketers can leverage to grow their business. Given its efficiency, many brands are jumping on this bandwagon. But in order for this tool to really work for your brand, you will have to have an effective email marketing strategy in order to stand out. Source: … [Read more...] about Three brands that got email marketing right
Three reasons why brands need statistical reports in marketing
Three reasons why brands need statistical reports in marketing: Statistical reports in marketing give brands the insights they need to make informed decisions about their businesses, says the team at Newsclip. The data is there to essentially guide marketers into making the right choices that will lead their initiatives to success. Here, the team unpacks why brands need … [Read more...] about Three reasons why brands need statistical reports in marketing
