Eight steps to improve customer engagement through marketing automation: Automating your marketing processes enables you to reduce the time that your team spends on repetitive, low-value tasks; it helps to improve customer engagement across multiple channels and ultimately get a better return on investment from your spending, says Filip von Reiche, senior vice president of … [Read more...] about Eight steps to improve customer engagement through marketing automation
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Three components that make up a great marketing strategy
Three components that make up a great marketing strategy: Every great marketing strategy is made up of several components that steer the brand towards success, says the team at Newsclip Media Monitoring. Once you know what they are, your brand will be well on its way towards increased engagement, loyal customers and achievable ROI. Ready to learn? Source: media update Submit … [Read more...] about Three components that make up a great marketing strategy
Ethical marketing: Five brands who got it right
Ethical marketing: Five brands who got it right: Ethical marketing is more than just a strategy used to expand your consumer base; it's a business philosophy. In the socially-conscious age we live in, consumers want to know that the brands they support are ethical. Here are five brands that are hitting the nail on the head with this type of marketing. Source: media … [Read more...] about Ethical marketing: Five brands who got it right
Five essential marketing tips for the events industry
Five essential marketing tips for the events industry: Live events have been prohibited in the country for close to seven months and counting now, with events stopping completely before the country moved into a hard lockdown at the end of March 2020, says Zanthé Agrela, new business manager at Arc Interactive. Source: media update Submit your own Press … [Read more...] about Five essential marketing tips for the events industry
2020 Marketing Achievement Awards extends entry deadline
2020 Marketing Achievement Awards extends entry deadline: The Marketing Achievement Awards (MAA) has announced that the entry deadlines for its 2020 edition has been extended. Applicants are now encouraged to submit their entries by Wednesday, 30 September. Source: media update Submit your own Press Release or get free content for your publication. My Press … [Read more...] about 2020 Marketing Achievement Awards extends entry deadline
