Ricoh SA pursues modern marketing with Timmer-Somer appointment: Lauren Timmer-Somer is now also head of marketing and brand communications at Ricoh SA in addition to being head of communication and interconnectivity technology services. Timmer-Somer increases her portfolio at the local operation of the 81 year-old global business bringing nine years of experience from her … [Read more...] about Ricoh SA pursues modern marketing with Timmer-Somer appointment
marketing
Sensory Marketing: What is it and which brands are successful?
Sensory Marketing: What is it and which brands are successful?: Our senses connect our external and internal worlds; they mediate our understanding and moderate our experiences. We decode meaning through our network of connections, says Added Value anthropologist, Marguerite de Villiers. These interpretations are influenced by our pre-existing knowledge, memories, … [Read more...] about Sensory Marketing: What is it and which brands are successful?
The 2016 digital marketing year in review
The 2016 digital marketing year in review: South Africa’s digital year was a big one in 2016 as marketing trends in this space continued to improve and grow. Bianca Quinn-Diavastos, managing director at 25AM, shares some of the biggest developments over the past 12 months. Source: Media Update Submit your own Press Release or get free content for your … [Read more...] about The 2016 digital marketing year in review
In case you missed it: Best marketing reads from 2016
In case you missed it: Best marketing reads from 2016: As the sun sets on another year, we reflect on some of the big topics covered by media update in the marketing sphere over the past 12 months. With so much innovation afoot, it was a difficult choice, but we managed to whittle it down to a few favourites. Source: Media Update Submit your own Press Release or get free … [Read more...] about In case you missed it: Best marketing reads from 2016
There’s a place for journalists in content marketing, but…
There's a place for journalists in content marketing, but…: A year ago, various experts predicted the continued exit of journalists from the media industry. We caught up with specialists in the content marketing industry to find out whether media professionals are entering the agency arena – and to what degree of success. Source: Media Update Submit your own Press … [Read more...] about There’s a place for journalists in content marketing, but…
