Quality storytelling equals good PR and marketing: Consumers today are more resistant than ever to direct advertising. To get over this hurdle, brands are embracing a tool PR professionals have known about and been using for some time: high quality storytelling. Source: Media Update Submit your own Press Release or get free content for your publication. My Press Release … [Read more...] about Quality storytelling equals good PR and marketing
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Marketing with AVM: the automated voice messaging method
Marketing with AVM: the automated voice messaging method: Telemarketing is still heavily used as a direct marketing technique in South Africa despite not being everyone’s favourite. Many politely listen to an offer they aren’t remotely interested in while waiting for the appropriate moment to decline and hang up. Using automated voice messaging (AVM), however, means … [Read more...] about Marketing with AVM: the automated voice messaging method
Red & Yellow Marketing launches its first MAC Live showcase
Red & Yellow Marketing launches its first MAC Live showcase: MAC Live, an innovative programme designed to showcase the multiple talents of the Red & Yellow Marketing and Advertising Communications (MAC) Class of 2016, will take place on Wednesday, 23 November and Thursday, 24 November. Source: Media Update Submit your own Press Release or get free content for your … [Read more...] about Red & Yellow Marketing launches its first MAC Live showcase
Where South Africa’s social content marketing is heading
Where South Africa’s social content marketing is heading: Many South African brands are waking up to the reality that quality trumps quantity in content marketing on social media. In light of this, powerful content marketing strategies, which allow businesses to maximise their budgets, are the way forward. Expect to also see a lot more video from local brands in 2017 – … [Read more...] about Where South Africa’s social content marketing is heading
Justine Williams promoted to marketing services director at SPARK Media
Justine Williams promoted to marketing services director at SPARK Media: Justine Williams has been promoted to marketing services director at SPARK Media. The duties in her new role include delivering tailored marketing and sales insights to agencies and clients to help them understand the South African consumer on a local level. Source: Media Update Submit your own Press … [Read more...] about Justine Williams promoted to marketing services director at SPARK Media
