Webfluential shares the “science” behind influencer marketing: Popimedia hosted its last Ad-Tech Academy event for the year on Thursday, 27 October in Johannesburg. Kirsty Sharman, COO of Webfluential, presented on the topic of influencer marketing at the event. She highlighted the persuasive power of influencers on social media and discussed the role of technology in … [Read more...] about Webfluential shares the “science” behind influencer marketing
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JumpStart celebrates first birthday as digital marketing world gains pace
JumpStart celebrates first birthday as digital marketing world gains pace: The long-term health of any industry is only as good as the new talent introduced to it. Serving this important function in local PR is JumpStart, which celebrated its first birthday on Thursday, 20 October. Its successes were discussed, and as a sponsor, Netflorist’s marketing coordinator, Jolene … [Read more...] about JumpStart celebrates first birthday as digital marketing world gains pace
IDC retains FCB Africa as marketing and communication partner
IDC retains FCB Africa as marketing and communication partner: The Industrial Development Corporation (IDC) has retained Foote, Cone and Belding Africa (FCB Africa) as its marketing and communication partner. Source: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South African targeted content and … [Read more...] about IDC retains FCB Africa as marketing and communication partner
Primedia Lifestyle shines at 2016 Footprint Marketing Awards
Primedia Lifestyle shines at 2016 Footprint Marketing Awards: The Footprint Marketing Awards recognises and celebrates excellence in Shopping Centre Marketing throughout the country. Established by the South African Council of Shopping Centres (SACSC), exceptional innovation and creative achievements through marketing campaigns are acknowledged. This year, Primedia Lifestyle … [Read more...] about Primedia Lifestyle shines at 2016 Footprint Marketing Awards
Drive customer acquisition for financial brands through digital marketing
Drive customer acquisition for financial brands through digital marketing: South African banks and insurers have long struggled with the high costs of customer acquisition and fierce competition to attain new customers. Bianca Quinn Diavastos, MD at 25AM, explains the move online offers them ways to improve the efficiency and effectiveness of their acquisition efforts and gain … [Read more...] about Drive customer acquisition for financial brands through digital marketing
