Webfluential shares the “science” behind influencer marketing: Popimedia hosted its last Ad-Tech Academy event for the year on Thursday, 27 October in Johannesburg. Kirsty Sharman, COO of Webfluential, presented on the topic of influencer marketing at the event. She highlighted the persuasive power of influencers on social media and discussed the role of technology in streamlining influencer marketing efforts.
Source: Media Update
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