WOO unveils new audience measurement initiative: The World Out of Home Organization has announced that it is to unveil its Creating Global Guidelines for Out of Home Audience Measurement initiative. The release will take place on Tuesday 18 May at its European Forum. Source: media update Submit your own Press Release or get free content for your publication. My Press … [Read more...] about WOO unveils new audience measurement initiative
Measurement
IAB SA releases its Future of Measurement Survey
IAB SA releases its Future of Measurement Survey: The IAB SA's Future of Measurement Committee, which was established earlier in 2020, has published and shared an industry survey with the aim of sufficiently understanding and capturing the advertising industry’s needs. Source: media update Submit your own Press Release or get free content for your publication. My Press … [Read more...] about IAB SA releases its Future of Measurement Survey
Accurate audience measurement in Africa through mobile tracking
Accurate audience measurement in Africa through mobile tracking: Peter Searll, managing partner at Dashboard Marketing Intelligence, says media audience measurement in Africa is fragmented and even though a lot of work has been done by big players in the market research fraternity to address this, there is no consistent or consolidated picture across the continent. Source: … [Read more...] about Accurate audience measurement in Africa through mobile tracking
Talking measurement and effective use of data at MediaCom
Talking measurement and effective use of data at MediaCom: Leading industry experts from MaxAxion, Eighty20 and Effective Measure came together at the MediaCom offices in Johannesburg on Thursday, 10 November to speak about the increasingly important role of data in advertising, how it’s evolving, and how it can be used most effectively. Source: Media Update Submit your … [Read more...] about Talking measurement and effective use of data at MediaCom
Digital measurement standardisation: Is it possible?
Digital measurement standardisation: Is it possible?: The digital advertising industry is akin to the hydra of ancient times: its many heads are all dependent on the same body and tail. Digital advertising is constantly evolving but has, thus far, been held back by a lack of standardised means of measuring success. Is such a standard possible? What is holding the industry … [Read more...] about Digital measurement standardisation: Is it possible?
