Assessing the reach of out of home (OOH) advertising has always posed enormous challenges, but the industry now has a powerful new toolkit. It was the vision of a joint industry committee, the Out of Home Measurement Council (OMC), to produce consolidated research utilising cutting edge technology to better equip media agencies. A vision they have now achieved. Read more … [Read more...] about Outdoor advertising in South Africa now has reliable measurement data
Measurement
The Outdoor Measurement Council to launch much-awaited OOH roadside currency
The Out of Home Measurement Council (OMC) is gearing up to launch the much awaited Out of Home (OOH) roadside currency which uses ground-breaking methodology by integrating big data and new technologies to ensure reliable and empirical outputs for the South African market. Read more on: Media Update Submit your own Press Release or get free content for your … [Read more...] about The Outdoor Measurement Council to launch much-awaited OOH roadside currency
