Vanity versus actionable: Looking at the metrics that matter: Vanity metrics versus actionable metrics — understanding the difference can be confusing. On-screen, it looks so good to have over 1 000 followers, but then you only get seven likes on your posts. What is this really saying about your content and how can you improve it? Source: media update Submit your own … [Read more...] about Vanity versus actionable: Looking at the metrics that matter
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5 essential metrics for measuring success
5 essential metrics for measuring success: Measuring a PR campaign’s success is impossible if you don’t know which metrics to look at. Luckily for you, we are here to outline exactly which metrics are most indicative of success and how you can use this insight to better your PR efforts going forward. Source: media update Submit your own Press Release or get free … [Read more...] about 5 essential metrics for measuring success
Five metrics you can use to measure the success of video
Five metrics you can use to measure the success of video: In 2020, video content is king. As more brands integrate video into their digital marketing strategies, it becomes pertinent that they know which metrics to look at to assess the success of their content. Source: media update Submit your own Press Release or get free content for your publication. My Press Release … [Read more...] about Five metrics you can use to measure the success of video
How metrics are changing editorial decisions in African newsrooms | The Conversation
How metrics are changing editorial decisions in African newsrooms: Newsrooms in Africa, like their counterparts around the world, are embracing new media tools. Sergey Nivens/ShutterstockNew digital technologies such as Facebook, Twitter, YouTube and WhatsApp have significantly shaped news production, distribution and consumption practices around the world. This has led to … [Read more...] about How metrics are changing editorial decisions in African newsrooms | The Conversation
This week in social media: WhatsApp video calling, more metrics bugs, trolls, and bots
This week in social media: WhatsApp video calling, more metrics bugs, trolls, and bots: This week in the social media landscape featured everything from fun technology to helpful features and companies owning up to their shortcomings. WhatsApp now lets you flaunt your face in video calls, Facebook came clean on a few metrics “oopsies” and Twitter is basically saying … [Read more...] about This week in social media: WhatsApp video calling, more metrics bugs, trolls, and bots
