Facebook hard at work on its video offering – from metrics to filters: Facebook has been a busy bee in September and October, especially in terms of its video offering to users and advertisers. It owned up to making a mistake in miscalculating a specific video metric – and updated its metrics system. It is also rolling out the ability for Verified Pages to schedule live … [Read more...] about Facebook hard at work on its video offering – from metrics to filters
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New marketing metrics needed for the age of the customer
The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media thinking, and it is falling out of step with the demands of a new era of digital media and empowered customers. So says Cindy Diamond, Group Sales Director at Mediamark. Read more on: Media Update Submit your own Press Release or … [Read more...] about New marketing metrics needed for the age of the customer
