The Psychology of Buying: Owning brand property (Part 3): Brands that successfully step into the ownership of its brand property reap rewards beyond purchase and campaigns, and can develop lasting relationships with its consumers. So says Andrew MacKenzie and Neil Hart, MD and CEO of Boomtown respectfully. Source: Media Update Submit your own Press Release or get free … [Read more...] about The Psychology of Buying: Owning brand property (Part 3)
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A conversation with Sony/ATV SA MD Rowlin Naicker (Part 1) DRAFT
A conversation with Sony/ATV SA MD Rowlin Naicker (Part 1) DRAFT: Music publishing is a key pillar of the music industry. Without it, artists would not receive due royalties and the exploitation of their work by third parties would be common. Rowlin Naicker, Sony/ATV Music Publishing SA’s recently appointed managing director, offers insights into their role in the industry, how … [Read more...] about A conversation with Sony/ATV SA MD Rowlin Naicker (Part 1) DRAFT
Managing public relations across African borders (Part 2)
Public relations in Africa is on the rise as markets on the continent become further developed. Understanding the local environment is a key tenant for success for those who aim to be a part of the continent’s growing communications industry. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides … [Read more...] about Managing public relations across African borders (Part 2)
Social media; overcoming your organisation’s fears (Part 2)
Last week, Part 1 focussed on what it is that organisations fear when it comes to social media. This week, we’ll focus on overcoming that fear, which experts agree starts with having a social media strategy. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South African targeted … [Read more...] about Social media; overcoming your organisation’s fears (Part 2)
Managing public relations across African borders (Part 1)
For the African public relations industry, South Africa is a hub of expertise which can be plugged into to bring necessary expertise into local markets and for local clients. However, this engagement does not happen overnight, with South African firms relying on the relationships they have built up over time with local partners as much as their own skills. Read more … [Read more...] about Managing public relations across African borders (Part 1)
