It’s difficult to deny that social media is growing. Yet, there are still many organisations that don’t use it. Whether it’s the company itself not having a social media profile, or simply not making use of it, the reason can often be fear. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides … [Read more...] about Social media; what organisations fear (Part 1)
part
How to write a powerful creative brief (Part 2)
A thorough creative brief can put the client and the creative on the same page right from the start. A few key components of a brief help designers and copywriters understand what the client wants, what the project needs to achieve and what audience is being targeted – ultimately improving the project’s chances of success. Expanding on part 1, we asked creatives what else a … [Read more...] about How to write a powerful creative brief (Part 2)
Shifts in strategy for 2016 and beyond (Part 2)
As organisations grow more decentralised in nature, our strategies will need to become more adaptable and geared towards the present and immediate future. Constant reorientation will be key. In Part one of this article, the focus was on the rise of the micro strategy. In this article, the focus is on another five key strategic shifts we’ll see in the future. Read more on: … [Read more...] about Shifts in strategy for 2016 and beyond (Part 2)
IAB SA Digital Den: Derek Abdinor talks native advertising Part 2
The latest Interactive Advertising Bureau of SA (IAB) Digital Den in Johannesburg took place on Wednesday, 13 April in Sandton, where digital media management consultant Derek Abdinor delved into all things native advertising. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South … [Read more...] about IAB SA Digital Den: Derek Abdinor talks native advertising Part 2
ROOTS 2016: Science and marketing (Part 2)
The ROOTS survey data is now featured in the Ehrenberg-Bass institute for Marketing Science, as well as How Brands Grow 2. The findings, which were presented at Bryanston Country Club on Thursday, 7 April, show how three scientific tools can be used to grow your brand. Read more on: Media Update Submit your own Press Release or get free content for your … [Read more...] about ROOTS 2016: Science and marketing (Part 2)
