Social networks zone in on the art of storytelling: Instagram recently launched its Stories function, allowing users to share a set of photos in a slideshow format. Snapchat and Twitter are amongst other social platforms that offer similar storytelling features. Does this mean social media is moving towards a different way of communicating – one that relies on … [Read more...] about Social networks zone in on the art of storytelling
storytelling
Programmatic video – the real-time future of visual brand storytelling has arrived
Programmatic video – the real-time future of visual brand storytelling has arrived: The revolution of the future may continue to be televised, but more and more consumers will be watching it unfold on their mobile devices rather than on their TVs. As marketers, we need to be preparing ourselves for a profound shift in consumer behaviour as our customers stream more video and … [Read more...] about Programmatic video – the real-time future of visual brand storytelling has arrived
