Six technologies that should be part of your future CCM strategy: Customer expectations are evolving faster today than ever before, says Brent Haumann, managing director at Striata. Haumann says that this hardly surprising: in an always-on world where people have devices with them all the time, they're exposed to great digital experiences on a daily basis. When a … [Read more...] about Six technologies that should be part of your future CCM strategy
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RwandAir to focus on African routes in new recovery strategy
RwandAir to focus on African routes in new recovery strategy: Johannesburg, Gauteng, South Africa in the news: RwandAir to focus on African routes in new recovery strategy: RwandAir, the national carrier is set to put more focus on its regional routes as the airline looks to maximise its operational cost that will, among others, boost its financial performance. This was … [Read more...] about RwandAir to focus on African routes in new recovery strategy
Five evergreen hashtags to include in your social media strategy
Five evergreen hashtags to include in your social media strategy: Brands use all kinds of hashtags on social media each and every day, but there are certain ones that can always be counted on to get your audience engaging with your posts. Enter evergreen #tags — the one thing that will help put your content in the spotlight! Source: media update Submit your own Press … [Read more...] about Five evergreen hashtags to include in your social media strategy
The benefits of psychographics in your marketing strategy
The benefits of psychographics in your marketing strategy: Psychographics help you understand what your customers think, feel and value when buying your product or service. These are not just objective pieces of information but the full story behind your customer’s behaviour. media update’s Pamela Manzenze explores the benefits of behavioural data in your … [Read more...] about The benefits of psychographics in your marketing strategy
The right channel strategy will be the 2021 insurance game changer
The right channel strategy will be the 2021 insurance game changer: A strong omni-channel strategy and the smart use of chat commerce could hold the key to help fast-track digital adoption in pan-African insurance companies — allowing them to benefit from lower costs, decreased time to revenue and satisfied customers, says Werner Lindemann, Clickatell senior VP … [Read more...] about The right channel strategy will be the 2021 insurance game changer
