Accelerating e-commerce with brand storytelling: It is no longer a question of when but how to accelerate e-commerce with brand storytelling, says Yaw Dwomoh, CEO of Idea Hive. Dwomoh says that the pandemic is rapidly changing our buying behaviour and, globally, hundreds of SMME retailers will struggle to keep their doors open. Offering real value provides … [Read more...] about Accelerating e-commerce with brand storytelling
Brand
Four characteristics every PR pro should look out for in a brand ambassador
Four characteristics every PR pro should look out for in a brand ambassador: A public relations professional tasked with selecting a brand ambassador for their client faces a job that requires much scrutiny. So, what are the characteristics of a great brand ambassador? Let’s dive in! Source: media update Submit your own Press Release or get free content for your … [Read more...] about Four characteristics every PR pro should look out for in a brand ambassador
Introducing Lello Brand Architects: A Cape Town-based creative agency
Introducing Lello Brand Architects: A Cape Town-based creative agency: Lello brand Architects is a Cape Town-based creative agency that aims to provide branding and design services such as identity development, logo design, brand guidelines, mobile-friendly websites and a wide range of important and useful brand collaterals. Source: media update Submit your own Press Release … [Read more...] about Introducing Lello Brand Architects: A Cape Town-based creative agency
How to choose the right marketing influencer for your brand
How to choose the right marketing influencer for your brand: The result of consumers spending more time is online influencer engagement being at an all-time high, says Fareez Joulay, chief innovation officer at Eclipse Communications. Joulay says that social platforms have more than 70% more time spent on the apps, while influencers have reported as much as a 76% increase … [Read more...] about How to choose the right marketing influencer for your brand
Three ways to build brand authenticity with PR
Three ways to build brand authenticity with PR: Public relations is a key player in building brand authenticity and an exceptional reputation as a brand. Not only will a pristine reputation help you attract new clients but it will also help you to forge a trusting and loyal bond with your current consumer base. Source: media update Submit your own Press Release or get free … [Read more...] about Three ways to build brand authenticity with PR
